mSurvey, the mobile-first consumer feedback platform for businesses and consumers in Africa, today announced the appointment of Richard Owen, CEO of OWEN CX Group (former CEO of Satmetrix) and Co-Creator of Net Promoter Score [NPS], to its board.

Owen joins the mSurvey board, having participated in mSurvey’s Series A $3.5M fundraise, announced in April 2018. He has been an advisor to the company since 2017, where he collaborated with the mSurvey team to deliver Africa’s first ever NPS Masterclass. NPS is the internationally recognised benchmarking practice used to gauge the loyalty of a company’s customer relationships.

“To have the co-creator of NPS join our board is a special day towards the vision of  mSurvey as the leading consumer feedback platform on the continent. We’ve been fortunate to have had Richard as an advisor for some time, and he has been instrumental in helping us refine our way of thinking around Net Promoter Score and it’s evolution in Africa”, comments Dr. Kenfield Griffith, mSurvey CEO and Co-founder. He continues, “Richard’s significant and unrivalled expertise in customer feedback and building customer success industry models, combined with his deep knowledge of leveraging technology to deliver consumer conversations at scale, will stand the company in good stead, as we continue to grow across the continent. Drawing on his many years of experience in this field, Richard will provide strategic direction and transformational insights into how mSurvey can ensure all consumer facing businesses in Africa are powered by mSurvey to drive the economies within”.

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Richard Owen adds, “It is an honour to be joining the mSurvey board. From my very first encounter with Kenfield and his team, I was struck by their expertise and passion when it comes to tackling the considerable market opportunity that is connecting consumers with businesses in Africa. mSurvey is leading the way in how real-time consumer feedback is transforming businesses on the continent  by building trust between businesses and consumers, and I’m excited to be part of this journey”.

mSurvey is VC-backed by TLcom Capital, Social Capital, Kapor Capital, Golden Palm, Cross Culture Ventures, Alpha Angels and Safaricom’s Spark Venture Fund. Headquartered in Nairobi, Kenya, and with a recently launched office in Lagos, Nigeria, mSurvey leads the way in developing in-depth understanding into the African consumer, gathering real-time insights via mobile messaging technologies  with its Voice of the Customer and Consumer Wallet products, as well as through its successful launch of Net Promoter Score [NPS] in Africa. Last year alone, the company conducted over 12M conversations with consumers on the continent and works with businesses such as Commercial Bank of Africa, Kenya Commercial Bank, Safaricom, Airtel, Java House and Liberty Insurance,as well as US-based companies and institutions including Harvard, Emory and CNN.

About mSurvey

Launched in 2012, mSurvey is the only global mobile-first consumer feedback platform leveraging SMS and mobile messaging technology to simplify access to credible, on-demand data from Africa and other emerging regions. Leveraging the growing reach of mobile phones, mSurvey's robust platform enables users to engage in real time conversations at scale, connecting them directly to people anywhere and on any topic. Delivering elusive data from hard-to-reach communities, mSurvey is quenching the thirst for fresh, credible data that powers growth, ideas, and innovation. mSurvey's proprietary mobile-first research platform serves customers across the globe, providing unprecedented access to rich, real time data from select or random populations in Africa. Headquartered in Nairobi, mSurvey continues to grow with regional offices in San Francisco, USA and Lagos, Nigeria.